Thursday, September 19, 2013

The Roast

I haven't gone on a rant in a while. But that's it, I've had it.

It seems in agriculture, we tend to love to defend our profession. This is a good problem to have. But people, we're wearing. it. out.

I have seen no less than 25 different blog posts come across my Facebook news feed in the past week (not including repeats or shared posts) totally dogging on Chipotle for their "disgusting misrepresentation of modern agriculture" in the YouTube sensation "The Scarecrow." [Which I might add, now has nearly 6 million views ... a good number of which, I'll just bet are from disgruntled agriculturalists.]

I'm going to go on a limb here. Say what you want, but Chipotle makes a damn good burrito.

Burritos the size of my head. I'll eat every last bite.
Burritos the size of my head. I'll eat every last bite.

While I might disagree with their views on food production, I congratulate them for filling a niche and totally capitalizing on the growing phenomenon which is all-natural, locally sourced food.

Because I am such a fan of their food, I'm not going to stop eating there. [I'm not as strong as the rest of you apparently.]

But, with this rant comes a call to action. I dare you to reach out to someone other than your ag friends. Tell them why you don't support Chipotle (or Panera or whoever we're hating on this week.) All the hatred I see toward this one burrito store could be used so much more effectively if it were promoting positive agriculture. Sharing stories of what we do on our farms and ranches and how we are feeding the world. Instead of "blahblahblah" you suck, Chipotle.

We, as farmers and ranchers, are only 2% of the US population. So let's get real, are we going to be the ones to change Chipotle's views?

A friend of mine said this about the ad - "Looks like Chipotle went to the Adolf Hitler School for Propaganda." And you know what, she's right. But what about the ad agency that created "The Scarecrow"? Why is no one pissed off at them? Why is no one trying to change their minds?

I'm not calling anyone out or telling someone how to go about their business, but instead I'll say this.

You're preaching to the choir. You're beating a dead horse. WHATEVER. But stop pushing your negative views and bad words about delicious burritos to the ag crowd.

Sincerely,
An angry fan of modern agriculture and tasty Mexican food

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